 Backlinks are inbound links to a website or web page. Backlinks enable you to keep track of other pages on the web that link to your site. The number of backlinks is an indication of the popularity or importance of that website or page. Search engines often use the number of backlinks that a website has as one of the factors for determining that website's search engine ranking. For example, Google's PageRank algorithm uses backlinks to help determine a site's rank. |